How do retail stores get their merchandise?
The success of a retail store will, to a large extent, depend on the quality of the merchandise that it sells. Merchandisers need to ensure that they source high-quality, desirable goods that are sold at a realistic price for the market.
While it’s easy to find cheap low quality goods that you can buy in bulk, it’s more challenging to find high-quality products for your stores. If you’re in the business of creating products you might also be wondering how to get your merchandise into stores.
So how do retail stores go about finding the right merchandise for their stores and what do you need to consider?
What to consider when purchasing merchandise for your store
When you’re looking for high-quality merchandise for your store there are a number of factors that is important to bear in mind. Firstly, consider your target market and the kind of products they’re looking for. Your merchandise should appeal to the demographic you’re targeting. While it’s important to consider popular trends, particularly if you’re operating a fashion-oriented business, you also need to be conscious of what your customers are really looking for.
Quality is also critical. The merchandise you sell in your store will reflect your brand. If it’s poor quality or overpriced, then you will rapidly gain an unwelcome reputation. Make sure that everything you stock is something you’re proud to sell.
If you’re running a business, you need to make a profit. Factoring in the profit margin on the merchandise you sell is crucial to ensure that stocking an item is going to be worthwhile. Remember, it’s likely that the available space in your store will be limited, which means that every item you sell has to earn its place.
Finding the right merchandise for your store
Retail stores will source their merchandise in a variety of ways. They may use large suppliers who act as intermediaries, sourcing a wide range of different items for stores to sell on.
Alternatively, they may work with their own favourite suppliers, perhaps building up a deep knowledge of their own particular field. Retail store owners and managers might find new suppliers, and niche products, or develop new lines from time spent researching the marketplace.
They may also look to create their own high-quality merchandise. Creating your own stylish branded items can be a great way to develop your retail store. Clothing, accessories and gift items can usually be easily branded, allowing retail store managers and owners to get creative.
Flexfit is a first choice for retail stores
Flexift Headwear is a favourite choice of retail store owners, managers and merchandisers because of the combination of quality and customization.
Classic Yupoong 110 Caps are a particular favourite because of their versatility. They make great gifts and are ideal to customize for your brand. Because they’re one size you don’t need to invest in a range of sizes. As with the rest of the Yupoong range of caps they come with a guarantee of style and quality.
If you’re looking for high-quality merchandise for your retail store, then why not take a look at the Flexfit range?
Contact us to find out more.