How to get merchandise made
Whether you’re employed as a merchandiser or running your own business, you may be considering having your own merchandise manufactured.
This might be for sale in your own stores, for online sale or for use as marketing materials. Perhaps you’re looking to create hard-wearing branded workwear for your employees. Or it might be that you are a musician or another kind of performing artist who wants to create merchandise to promote and share with your fans.
Whatever your reasons for creating your own merchandise, you’ll need to understand how to get merchandise made that meets your particular needs.
Why have your own merchandise made?
Businesses, organisations, and artists have bespoke merchandise made for all kinds of reasons.
It might be to create a new revenue stream, enabling them to sell desirable merchandised products online or in-store, ultimately creating a passive income stream. Or it might be to create more of a buzz around your brand, driving consistent traffic to your site or into your stores.
Branded merchandise can generate greater exposure and overall visibility, helping to strengthen brand awareness and recognition, and spreading the word. It can also generate greater brand loyalty, or even a sense of community between you and your customers and your employees. It can also help you reach new customers and open up new markets.
How to create your own custom merchandise
There are a number of steps you will need to take to create your own custom merchandise. It might be as simple as putting your logo on a t-shirt or other product, but to maximise the impact of your merchandise, it’s important to take a systematic approach.
Take some time to consider why you’re creating merchandise, the kind of products you want to create and the designs you will use.
What should you consider when creating your own merchandise?
Know why you’re creating your own merchandise
Your reasons for creating merchandise will determine the kind of merchandise that you create. If you’re looking to make merchandise to sell in-store, or online, then it will need to be attractive and of a high enough quality to entice customers to part with their money.
If you’re making merchandise as part of a promotional campaign or for company workwear, then quality and image are everything. Your merchandise will reflect your brand so think about the impression you want to make.
Consider your audience
What kind of products might your audience expect from your brand or organisation? What are their particular needs and tastes and how might your merchandise reflect them?
Think about the kind of merchandise your audience would like to receive and use.
Develop your ideas
Once you’ve decided the kinds of products that you’d like to create, it’s time to think about their design and overall appearance. You may wish to include your logo in your merchandise designs, or it might be something to support a specific campaign.
Your designs should be compelling and meaningful as well as distinctive. You want your merchandise to look as attractive as possible for your target audience. Some suppliers will provide a design service to create a professional look for your merchandise.
Once you understand the kind of products you want to create and the design you intend to use, it’s time to find a supplier.
Find a supplier
There is a wide variety of suppliers of bespoke merchandise. When choosing a supplier for your merchandise it’s important to look at their product range and ensure that it meets your particular needs. Do they create products of sufficient quality and what do previous customers say?
Your choice of merchandise manufacturer will have a big impact on the overall quality of your merchandise, so it’s important to choose the right one.
High-quality branded caps and headwear from
Flexfit Headwear is a custom branded cap manufacturer, designer, and supplier of wholesale caps. We create stunning, high-quality branded Yupoong caps and Flexfit hats for our clients, and we are proud of our global reputation for quality and design.
With our wealth of experience, we can help you design and create your own iconic merchandise.
Contact us today to find out more about our services.