Three tips for promoting your business through headwear

3 Tips for promoting your business

Whether it’s at an event, an on-the-street canvassing campaign or on your work premises, branded headwear is sure to get your company noticed. After all, when we speak to somebody in person, we do so “face-to-face”, meaning an item worn on the head is sure to be noticed more instantly than any other item of clothing.

Promoting your brand effectively, though, takes some shrewd decision making, and here are some tips as to how to go about it.

1. Consistency with brand colours and logos

You probably already have a brand colour scheme reflected in your company logo, promotional materials and website. Make sure all uniform and clothing reflects this, including headwear.

At Flexfit, we offer high-quality embroidering, meaning your logo can be added to caps and look as striking and defined as it does in your printed and digital material.

2. Consider placement

The obvious place to put your brand name or logo is on the front panel, but don’t overlook the value of branding on the peak, top and rear of the cap, thus making it visible from above or behind.

3. Choose excellent caps

Don’t make the mistake of thinking any old cap will do, as a cheap throwaway one will portray a poor image. Choose one with materials of obvious high quality that your employees and representatives will be proud to wear, and feel comfortable doing so too.

Flexfit’s ongoing quest to design the ultimate in headwear means we never settle for second best in materials, design or performance, giving you a cap that makes a solid statement with or without branding.

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